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Strategic media planning /

Lancaster, Kent M.

Strategic media planning / Kent M. Lancaster, Helen E. Katz. - Lincolnwood, Ill. : NTC Business Books, 1989 - xii, 285 p. : ill. ; 25 cm. + 1 computer disks (3 1/2-5 1/4 in.)

Book is accompanied by one diskette entitled'Strategic media planning' bearing the same call number and available at Bahagian Koleksi Media

Includes bibliographical references and index

ISBN: 0844234753

Subjects--Topical Terms:
Mass media--Planning--Handbooks, manuals, etc.
Mass media--Planning--Software

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