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Strategic marketing problems : cases and comments /

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson. - 7th ed. - Englewood Cliffs, N.J. Prentice-Hall 1995. - 738 p. : ill. ; 26 cm.

includes bibliographical references and index.

ISBN: 2051617077 RM179.20

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

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