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Strategic marketing problems: cases and comments/

Kerin, Roger A.

Strategic marketing problems: cases and comments/ Roger A. Kerin, Robert A. Peterson. - Inc., Boston: Allyn and Bacon, 1987. - 427 pages; 24cm.

ISBN: 0205103332

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

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Strategic marketing problems: cases and comments/

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