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Strategic marketing problems: cases and comments/

Kerin, Roger A.

Strategic marketing problems: cases and comments/ Roger A. Kerin, Robert A. Peterson. - 4rd. ed. - Inc., Boston: Allyn and Bacon, 1984 - 678 pages; 24cm.

Previous editions classed at HF5415.K453

ISBN: 520510553X

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

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Strategic marketing problems: cases and comments/

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