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Strategic marketing problems : cases and comments /

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson - 3rd. ed. - Inc., Boston : Allyn and Bacon, 1984 - 678 p. ; 24cm.

Previous editions classed at HF5415.K453

ISBN: 0205081045

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

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