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Strategic marketing planning and evaluation/

Lancaster, Geoffrey, 1938-

Strategic marketing planning and evaluation/ Geoffrey Lancaster and Lester Massingham. - London: Kogan Page, 1996 - 187 p. : ill. ; 22 cm. - Marketing in action series. .

ISBN: 0749417846 RM63.56

Subjects--Topical Terms:
Marketing--Planning.
Marketing--Evaluation.

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