Strategic marketing plan master guide/
Stevens, Robert E.
Strategic marketing plan master guide/ Robert E. Stevens. - Englewood Cliffs, N.J.: Prentice-Hall, 1982. - x, 209 p.: ill.; 24 cm.
'A Spectrum book.'
Includes index. Bibliography: p. 181-187
Marketing.
Strategic marketing plan master guide/ Robert E. Stevens. - Englewood Cliffs, N.J.: Prentice-Hall, 1982. - x, 209 p.: ill.; 24 cm.
'A Spectrum book.'
Includes index. Bibliography: p. 181-187
Marketing.
