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Strategic marketing management cases and applications/

Cravens, David W.

Strategic marketing management cases and applications/ David W. Cravens, Charles W. Lamb. - 3rd ed. - Homewood, Ill.: Irwin, 1990 - xviii, 742 p. : ill. ; 25 cm.

Rev ed. of : Strategic marketing cases and applications. 2nd ed. 1986. The Two previous editions of this book were titled, Strategic marketing cases and applications.

ISBN: 025607898X

Subjects--Topical Terms:
Marketing--Case studies.

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