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Strategic marketing management cases/

Cravens, David W.

Strategic marketing management cases/ David W. Cravens, Charles W. Lamb. - 4th ed. - Homewood, Ill.; Irwin, 1993 - 900 p. : ill. ; 25 cm.

'Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990' - verso.

ISBN: 0256105316

Subjects--Topical Terms:
Marketing--Case studies.

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