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Strategic marketing for not-for-profit organization : program and resource development /

Lauffer, Armand

Strategic marketing for not-for-profit organization : program and resource development / Armand Lauffer - New York : The Free Pres, 1984 - 376p. : ill. ; 24 cm.

Includes index.

ISBN: 0029182603

Subjects--Topical Terms:
Corporation, Nonprofit--Marketing.
Social service--Marketing.

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Strategic marketing for not-for-profit organization : program and resource development /

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