Strategic marketing for nonprofit organizations/
Kotler, Philip
Strategic marketing for nonprofit organizations/ Philip Kotler, Alan R. Andreasen. - 5th ed. - Upper Saddle River, N. J.: Prentice-Hall, 1996 - vii, 632 p. : ill. ; 25 cm.
Rev ed. of : Marketing fsr nonprofit organizations / Philip Kotler.
0132325470 RM168.32
Nonprofit organizations--Marketing.
Strategic marketing for nonprofit organizations/ Philip Kotler, Alan R. Andreasen. - 5th ed. - Upper Saddle River, N. J.: Prentice-Hall, 1996 - vii, 632 p. : ill. ; 25 cm.
Rev ed. of : Marketing fsr nonprofit organizations / Philip Kotler.
0132325470 RM168.32
Nonprofit organizations--Marketing.