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Strategic marketing for nonprofit organizations: cases and readings,

Kotler, Philip

Strategic marketing for nonprofit organizations: cases and readings, Philip Kotler - 3rd ed. - Englewood Cliffs, N.J.: Prentice-Hall, 1987 - 385 p. : ill. ; 25 cm.

ISBN: 0138513120

Subjects--Topical Terms:
Corporations, Nonprofit--Marketing.
Corporations, Nonprofit--Marketing--Case studies.

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Strategic marketing for nonprofit organizations: cases and readings,

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