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Strategic marketing communications: new ways to build and integrate communication/

Smith, Paul

Strategic marketing communications: new ways to build and integrate communication/ Paul Smith, Chris Berry and Alan Pulford. - London: Kogan Page, 1997 - 290 p. ; 25 cm.

ISBN: 0749420138 RM136.46

Subjects--Topical Terms:
Communication in marketing.
Marketing management.
Success in business.

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Strategic marketing communications: new ways to build and integrate communication/

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