Strategic marketing channel management
Bowersox, Donald J.
Strategic marketing channel management Donald J. Bowersox, M. Bixby Cooper - New York McGraw-Hill 1992 - xix, 488 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
p. 458-459.
0070067570 RM196.24
91-35022
Marketing channels--Management
Business logistics
Physical distribution of goods
Strategic marketing channel management Donald J. Bowersox, M. Bixby Cooper - New York McGraw-Hill 1992 - xix, 488 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
p. 458-459.
0070067570 RM196.24
91-35022
Marketing channels--Management
Business logistics
Physical distribution of goods