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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens. - Homewood, Ill. : Richard D. Irwin, 1982. - 485 p. : ill. ; 24 cm. - The Irwin series in marketing. .

Includes index

Includes bibliographical references.

ISBN: 0256026459

Subjects--Topical Terms:
Marketing--Decision making.
Marketing management.

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