Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker - 2nd ed. - New York : John Wiley & Sons, 1988 - xii, 336p. : ill. ; 24cm.
0471852627
Marketing--Management
Strategic market management / David A. Aaker - 2nd ed. - New York : John Wiley & Sons, 1988 - xii, 336p. : ill. ; 24cm.
0471852627
Marketing--Management
