Strategic market management /
Aaker, David A.
Strategic market management / David A. Aaker - New York : John Wiley & Sons, 1984 - 336 p. : ill. ; 24 cm.
Includes indexes.
Includes bibliographical notes.
0471871109
Marketing--Management
Strategic market management / David A. Aaker - New York : John Wiley & Sons, 1984 - 336 p. : ill. ; 24 cm.
Includes indexes.
Includes bibliographical notes.
0471871109
Marketing--Management
