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Strategic management and business policy: a methodological approach/

Rowe, Alan J.

Strategic management and business policy: a methodological approach/ Alan J. Rowe, Richard O. Mason, Karl E. Dickel. - Reading, Mass.: Addison-Wesley, 1982. - 544p. : ill. ; 28cm.

Includes bibliographical references.

ISBN: 0201063875

Subjects--Topical Terms:
Management.
Corporate planning.
Management--United States--Case studies.

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Strategic management and business policy: a methodological approach/

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