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Strategic issues in marketing /

Prestoungrange, Gordon.

Strategic issues in marketing / by Gordon Wills in association with colleagues, especially Martin Christopher and others. - Wiley : New York , 1974. - xi, 239 p. : ill. ; 24 cm.

'A Halsted Press book.'

Includes bibliographical references.

ISBN: 0700202439

Subjects--Topical Terms:
Marketing.
Marketing--Europe.

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