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Strategic communications management : making public communications work /

White, Jon

Strategic communications management : making public communications work / Jon White , Laura Mazur. - London: Economist Intelligence Unit, 1995. - 277 p. ; 24 cm. - EIU series .

references p. 269-271

ISBN: 0201593769

Subjects--Topical Terms:
Public relations--Corporations.
Communication in management.
Corporate image.
Public relations--Corporations--Case studies.

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