Strategic advertising campaigns /
Schultz, Don E.
Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown. - 2nd ed. - Lincolnwood, Ill.: NTC Business Books, 1984. - 532 p. : ill. ; 25 cm.
0844230898
Advertising campaigns.
Strategic advertising campaigns / Don E. Schultz, Dennis Martin, William P. Brown. - 2nd ed. - Lincolnwood, Ill.: NTC Business Books, 1984. - 532 p. : ill. ; 25 cm.
0844230898
Advertising campaigns.
