Normal view MARC view ISBD view

Spending advertising money an introduction to media planning, media buying and the uses of media research

Broadbent, Simon, 1927-

Spending advertising money an introduction to media planning, media buying and the uses of media research by Simon Broadbent - 3rd ed - Advertising and Marketing Education Foundation), London Business Books for CAM (Communication 1979 - xi,381p ill 23cm

Index

ISBN: 0220670242

Subjects--Topical Terms:
Advertising--Great Britain--Decision making

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Spending advertising money an introduction to media planning, media buying and the uses of media research

Contact Us

Copyright ©The National University of Malaysia Library