Spending advertising money
Broadbent, Simon, 1927-
Spending advertising money an introduction to media planning, media buying and the uses of media research / by Simon Broadbent. - Completely revised 2nd ed. - Business Books : London: 1975. - xi, 368 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0220992223
Advertising media planning
Advertising--Costs
Advertising--Research
Spending advertising money an introduction to media planning, media buying and the uses of media research / by Simon Broadbent. - Completely revised 2nd ed. - Business Books : London: 1975. - xi, 368 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0220992223
Advertising media planning
Advertising--Costs
Advertising--Research