Social communication in advertising persons, products & images of well-being
Leiss, William, 1939-
Social communication in advertising persons, products & images of well-being William Leiss, Stephen Kline, Sut Jhally - 2d ed., rev. and enl. - New York Routledge 1990 - vii, 426 p. : ill. ; 23 cm.
Includes bibliographical references (p. 405-417) and index.
0415903548
Advertising--Social aspects
Social communication in advertising persons, products & images of well-being William Leiss, Stephen Kline, Sut Jhally - 2d ed., rev. and enl. - New York Routledge 1990 - vii, 426 p. : ill. ; 23 cm.
Includes bibliographical references (p. 405-417) and index.
0415903548
Advertising--Social aspects