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Social cognition and consumer behavior

Sirgy, M. Joseph

Social cognition and consumer behavior M. Joseph Sirgy - New York Praeger 1983 - 239p. 24cm

Includes index Bibliography: p.201-227

LCCN: 82-24534

Subjects--Topical Terms:
Consumers
Social perception
Cognition
Marketing research

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Social cognition and consumer behavior

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