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Services marketing : an annotated bibliography /

Fisk, Raymond P.

Services marketing : an annotated bibliography / by Raymond P. Fisk and Patriya S. Tansuhaj - Chicago : American Marketing Association, 1985 - 256 p. ; 23 cm.

ISBN: 0877571678

Subjects--Topical Terms:
Marketing--Bibliography
Professional--Marketing--Bibliography
Service industries--Bibliography

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Services marketing : an annotated bibliography /

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