The services challenge : integrating for competitive advantage /
The services challenge : integrating for competitive advantage /
Edited by John A. Czepiel, Carole A. Congram, James Shanahan
- Chicago, Illinois : American Marketing Association, 1987
- vi, 108 p. : ill. ; 28cm.
- Proceeding series (American Marketing Association) .
Papers presented at the 5th. Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986
Includes bibliographies
0877571880 (pbk.)
Service industries--Marketing--Congresses
Papers presented at the 5th. Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986
Includes bibliographies
0877571880 (pbk.)
Service industries--Marketing--Congresses