Selling : principles and practices /
Russell, Frederic A. (Frederic Arthur), 1886-1973,
Selling : principles and practices / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk. - 11th edition. - New York: McGraw-Hill, 1982. - 560pages : illustrations ; 25cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index
Selling.
Selling : principles and practices / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk. - 11th edition. - New York: McGraw-Hill, 1982. - 560pages : illustrations ; 25cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index
Selling.