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Seeking customers /

Seeking customers / edited, with an introduction by Benson P. Shapiro and John J. Sviokla. - Boston, MA : Harvard Business Review Book, 1993. - 343 p. ; 24 cm.

ISBN: 0875843328

Subjects--Topical Terms:
Selling.
Consumers' preferences.
Consumer satisfaction.

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Seeking customers /

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