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Basic marketing : concepts and decisions /

Hise, Richard T.

Basic marketing : concepts and decisions / Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr - Cambridge, Mass : Winthrop Publishers, 1979 - 572 p. ; 24 cm.

Includes bibliographical references and index

ISBN: 0876260563 15.95

Subjects--Topical Terms:
Marketing

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