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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 9th ed. - Homewood, Ill. : Irwin, 1987 - 749 p. : ill. ; 25 cm.

ISBN: 0256036497

Subjects--Topical Terms:
Marketing--Management

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Basic marketing : a managerial approach /

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