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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. - 7th ed. - Homewood, Ill. : Richard D. Irwin, 1981. - xix, 762 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Subjects--Topical Terms:
Marketing management.

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Basic marketing : a managerial approach /

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