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The secrets of successful direct response marketing \

Jefkins, Frank

The secrets of successful direct response marketing \ Frank Jefkins. - Oxford : Heinemann Professional, 1988. - 205p. : 23 cm.

Includes index

Bibliography: p.188-189

ISBN: 0434908991

Subjects--Topical Terms:
Direct mail marketing

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The secrets of successful direct response marketing \

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