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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy - 6th ed. - Homewood, Ill. : Richard D. Irwin, 1978 - 767 p. : ill. ; 24 cm.

Includes bibliographical references and indexes

ISBN: 0256020485

Subjects--Topical Terms:
Marketing management

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Basic marketing : a managerial approach /

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