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Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 8th ed. - 841 p. : ill. ; 24 cm. - Irwin series in marketing .

Includes index

ISBN: 0256030197

Subjects--Topical Terms:
Marketing

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Basic marketing : a managerial approach /

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