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Sales program management formulation and implementation /

Shapiro, Benson P

Sales program management formulation and implementation / Benson P. Shapiro. - New York McGraw-Hill, 1977. - xiv, 578 p. ill 25 cm. - McGraw-Hill series in marketing .

Includes bibliographies and index

ISBN: 0070564132

Subjects--Topical Terms:
Sales management

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