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The role of marketing in the university and college sector : a study of how marketing is defined and organised in British universities and colleges /

Smith, David.

The role of marketing in the university and college sector : a study of how marketing is defined and organised in British universities and colleges / by David Smith, Peter Scott and Jim Lynch. - Leeds : Centre for Policy Studies in Education, 1995. - 135 p. : ill. ; 30 cm.

ISBN: 1899515011

Subjects--Topical Terms:
Universities and colleges--Marketing.--United Kingdom

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The role of marketing in the university and college sector : a study of how marketing is defined and organised in British universities and colleges /

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