Risk-free advertising : how to come close to it /
Wademan, Victor, b.1933.
Risk-free advertising : how to come close to it / Victor Wademan. - New York : Wiley, 1977. - xii, 145 p. : ill. ; 24 cm. - Wiley series on marketing management .
'A Wiley-Interscience publication.' Includes index.
0471027146
Advertising.
Advertising management.
Risk-free advertising : how to come close to it / Victor Wademan. - New York : Wiley, 1977. - xii, 145 p. : ill. ; 24 cm. - Wiley series on marketing management .
'A Wiley-Interscience publication.' Includes index.
0471027146
Advertising.
Advertising management.