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Retail marketing plans how to prepare them, how to use them

McDonald, Malcolm.

Retail marketing plans how to prepare them, how to use them Malcolm H. B. McDonald and Christopher C. S. Tideman - Oxford Butterworth-Heinemann 1993 - 338 p. ; 27 cm.

ISBN: 075060154X

Subjects--Topical Terms:
Retail trade
Marketing

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Retail marketing plans how to prepare them, how to use them

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