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Retail advertising and sales promotion

Edwards, Charles M. (Charles Mundy)

Retail advertising and sales promotion Charles M. Edwards, Carl F. Lebowitz - 4th ed - Englewood Cliffs, N.J. Prentice-Hall 1981 - 531p. 23cm

ISBN: 0137750986

LCCN: 80-27416

Subjects--Topical Terms:
Advertising
Retail trade

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Retail advertising and sales promotion

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