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Retail advertising and sales promotion

Edwards, Charles Mundy, Jr.

Retail advertising and sales promotion / by Charles M. Edwards, Jr. and Russell A. Brown - 3d ed. - Englewood Cliffs, N.J. Prentice-Hall 1959 - 705 p. illus. 24 cm.

LCCN: 59-013614 /L/r85

Subjects--Topical Terms:
Advertising
Retail trade

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Retail advertising and sales promotion

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