Responding to the challenge health care marketing come of age
Responding to the challenge health care marketing come of age
Philip D. Coopen
- Chicago American Marketing Association 1986
- 127 p. ; 28 cm.
- Proceeding series/American Marketing Association .
Papers presented at the 6th. Annual Symp. on Health Services Marketing held Mar 2-5, 1986, in Atlanta and sponsored by Association's Academy for Health Services marketing
0877571813
86-1159
Medical care--Marketing--Cngresses
Medical economics--Congresses
Papers presented at the 6th. Annual Symp. on Health Services Marketing held Mar 2-5, 1986, in Atlanta and sponsored by Association's Academy for Health Services marketing
0877571813
86-1159
Medical care--Marketing--Cngresses
Medical economics--Congresses