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Research methods in mass communication /

Research methods in mass communication / edited by Guido H. Stempel and Bruce H. Westley. - 2nd edition. - Englewood Cliffs, N.J. : Prentice-Hall, 1989. - ix, 419 pages : illustrations ; 24 cm.

ISBN: 0137739877

Subjects--Topical Terms:
Communication--Research--Methodology.
Mass media--Research--Methodology.

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