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Research for marketing decisions

Green, Paul E

Research for marketing decisions / Paul E. Green, Donald S. Tull - 4th. ed. - Englewood Cliffs, N.J. Prentice-Hall 1978 - xiii,673 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0137741588

LCCN: 77-24414

Subjects--Topical Terms:
Marketing research

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