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Research for marketing decisions

Green, Paul E

Research for marketing decisions / by Paul E. Green and Donald S. Tull - 2d ed. - Englewood Cliffs, N.J. Prentice-Hall 1970 - xii, 644 p. illus. 24 cm. - Prentice-Hall international series in management. .

Includes bibliographical references.

ISBN: 0137741820

LCCN: 71-093900

Subjects--Topical Terms:
Marketing research

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