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Relationship marketing bringing quality, customer service and marketing together /

Christopher, Martin

Relationship marketing bringing quality, customer service and marketing together / Martin Christopher, Adrian Payne and David Ballantyne - Oxford : Butterworth-Heinemann, 1991 - 204 p. ; 24 cm.

ISBN: 0750609788

Subjects--Topical Terms:
Marketing
Customer services
Quality control

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Relationship marketing bringing quality, customer service and marketing together /

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