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Readings in the marketing research process /

Cox, Keith K. (Keith Kohn) author.

Readings in the marketing research process / Edited by Keith K. Cox and Ben M. Enis. - Calif : Goodyear Pub. Co. , Pacific Palisades, 1973. - xiii, 400 p. ; 23 cm.

Companion vol. to the compilers' The marketing research process.

Includes bibliographical references.

ISBN: 0876207786

Subjects--Topical Terms:
Marketing research.
Decision making.

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