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Readings in practical marketing management /

Thomas, Jerry L.

Readings in practical marketing management / written by Jerry L. Thomas - 4th ed. - San Jose, California : Maple Press, 1993 - 249 p. : ill. ; 28 cm.

Cover tittle: Readings in practical marketing management : strategy and action

ISBN: 1866870440

Subjects--Topical Terms:
Marketing--Management
Organization
Corporations

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