Readings in consumer behavior individuals, groups, and organizations
Readings in consumer behavior individuals, groups, and organizations
edited by Melanie Wallendorf, Gerald Zaltman
- New York Wiley 1979
- xvi, 473 p. : ill. ; 24 cm
- Theories in marketing series .
Includes bibliographies and index
047103021X
78-13228
Consumers--United States--Addresses, essays, lectures
Consumer protection--United States--Addresses, essays, lectures
Includes bibliographies and index
047103021X
78-13228
Consumers--United States--Addresses, essays, lectures
Consumer protection--United States--Addresses, essays, lectures
