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Readings in basic marketing

Readings in basic marketing / E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz - Ill R. D. Irwin : Homewood 1975 - x, 388 p. : ill. ; 23 cm.

Includes bibliographical references.

ISBN: 0256015686

LCCN: 74-024449 //r85

Subjects--Topical Terms:
Marketing

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